OUR
SERVICES
Whether it's spearheading strategic marketing campaigns, orchestrating exhilarating championship tournaments, crafting immersive experiential activations, or managing your corporate sponsorship and community relations department, we infuse each project with boundless creativity, unwavering dedication, and meticulous attention to detail.
Event Planning and Execution:
From concept to fruition, we specialize in organizing and executing events that leave a lasting impression.
Brand Activation:
Through innovative strategies, we breathe life into brands, creating meaningful interactions that resonate with audiences.
Public and Community Relations:
We cultivate positive relationships with the public and community stakeholders, enhancing brand reputation and fostering goodwill.
Sponsorship Management:
We manage sponsor relationships and partnerships to ensure mutual benefit and maximum exposure for all parties involved.
Digital Marketing:
Leveraging the latest digital trends, we craft tailored campaigns that amplify brand visibility and drive engagement.
NIL Marketing:
Empower Your Brand with Name, Image, and Likeness Marketing Services. Unlock the potential of your identity and reputation.
Meet Our CEO
Leading the Vision:
Riczer Desvaristes
Principal and Chief Executive Officer
Mr. Desvaristes is an accomplished and visionary leader in the athletics industry, renowned for his strategic foresight, innovation, and unwavering commitment to advancing sports at all levels. His distinguished career includes impactful leadership roles with several NFL organizations, including the Cleveland Browns, Los Angeles Chargers, and Arizona Cardinals, where he played a key role in fostering community partnerships and implementing initiatives that drove organizational success.
Mr. Desvaristes has also made significant strides in collegiate sports. Notably, he launched the Football Engagement Program for the Fiesta Bowl, a groundbreaking initiative that attracted prominent sports figures and elevated the event’s prestige. He further demonstrated his innovative approach by pioneering the first-ever NIL Football Engagement event at the Arizona Bowl, featuring cultural icon Snoop Dogg. This historic event seamlessly integrated sports, entertainment, and the empowerment of student-athletes, setting a new benchmark for NIL activations.
Building on his commitment to innovation, Mr. Desvaristes founded the Cactus Cup Girls Flag Football League—a transformative initiative designed to empower young female athletes while bringing innovation to the women's sports landscape. The league has rapidly gained recognition for its forward-thinking approach and is shaping the future of youth athletics.
Mr. Desvaristes’ leadership extends beyond sports management. As the driving force behind Hypamark, he is launching a groundbreaking Name, Image, and Likeness (NIL) arm, positioning the company as a leader in this rapidly evolving space.
Throughout his career, Mr. Desvaristes has been widely recognized for his contributions to sports and community development, earning prestigious accolades such as the Arizona Sports and Entertainment Commission’s Contributor of the Year award and being named a finalist for AZBig Media’s Champion of Change Awards Philanthropic Business Leader of the Year.